Digital Marketing Essentials (SEO, Social Media, Content Creation)

The Digital Marketing Essentials course at London Global Centre (LGC Training) provides a practical and industry-focused introduction to modern digital marketing strategies.

Designed for professionals, entrepreneurs, students, and business owners, this course equips learners with essential knowledge in Search Engine Optimisation (SEO), Social Media Marketing, and Content Creation.

Participants will gain practical skills to build brand visibility, increase online engagement, generate leads, and drive measurable business growth in today’s digital economy.

This course bridges theory with real-world application, enabling learners to confidently implement digital marketing strategies across platforms.

By the end of this course, learners will be able to:

• Understand the core principles of digital marketing

• Apply fundamental SEO techniques to improve website visibility

• Develop effective social media strategies

• Create engaging and conversion-focused content

• Analyse marketing performance using basic analytics tools

• Build a simple digital marketing plan